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United Way Story
9-30-2010
By: Trevan J. Hannahs
Two United Way of The River Cities executives, Laura Gilliam and Cassey Bowden said on Tuesday to a Marshall University Journalism class, that a goal for United Way fundraising is in community outcomes and change, not in a figure.
Laura Gilliam is the executive director of the United Way of the River Cities in Huntington, W. Va.
Cassey Bowden serves as the director of resource development and marketing for the United Way.
Most people hear about the United Way and think that the ultimate goal is raising money and trying to better the percentage of donors from the area. As Bowden pointed out on Tuesday that is not the case.
“You ask what the fundraising goal is this year? It is to increase our donor base by 15 percent, 1.25 million, however, we would prefer that you focus on our goals as in community work.” said Bowden.
According to Gilliam, the United Way supports a safety net in the community trying work collaborate with three organizations within the area to produce a better outcome.
The organizations listed are: Success by 6, Cabell County Substance Abuse Prevention and Financial Stability.
She believes that groups working together for a common goal produce a better outcome. That is why the United Way has been a successful organization since 1922.
In the past year the organization has put together events to help achieve the goal of a greater community outcome. The 2nd Annual WV 5K Championship Race/ Walk in June and the Out on the Town w/ United Way in September were two of the fundraisers that happened.
Both events raised considerable amounts of money but, offered something more than the value of the dollar for the community.
The value of building relationships and bettering the community, was and will be the real fundraiser for the organization past, present, and future.
That message was what Gilliam and Bowden got across to students on Tuesday. As Gilliam and Bowden both said with the idea of money for the organization, “ Is a means to the end.”
Bettering a community can last a lifetime.
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